As a blogger but also as an advertiser, I must emphasis the importance of blog sponsorship and blog posts for both the success of bloggers and advertisers… In fact, a perfect match is made because the advertiser will have the chance to spread the word about his products in a much more effective way and they can also witness the growth of their website whenever they decide to try blog advertising! On the other hand, bloggers will also benefit from that as they will be grant some extra money to cover the costs with the blog, etc…
Personally, one of the companies that I believe to be making the best job in what relates to make the match of the advertiser/blogger is IZEA, the company who has created two of the most recognized and famous social media marketing websites: PayperPost and SocialSpark. Moreover, they are always trying to do their best in what relates to the evolution of this advertising method and so you can expect improvements and benefits for you as the time runs… In fact, both advertisers and bloggers are increasingly confident about the future prospects of blog advertising and so am I!
Best regards
